Wired and Dangerous: How Your Customers Have Changed and What to Do about It
In an era of economic stress, rapid change, and social networking, customers are distracted, disgruntled, and harder than ever to please. The authors provide a tested formula for restoring balance to the customer relationship by establishing what they call Service Calm.
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| List Price | $19.95 | |
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| 100 - 249 | $11.97 | 40% |
| 250 - 499 | $11.57 | 42% |
| 500 + | $11.37 | 43% |
Non-returnable discount pricing
$19.95
Book Information
| Publisher: | Berrett-Koehler Publishers |
|---|---|
| Publish Date: | 05/30/2011 |
| Pages: | 264 |
| ISBN-13: | 9781605099750 |
| ISBN-10: | 1605099759 |
| Language: | English |
What We're Saying
Wired and Dangerous: How Your Customers Have Changed and What to Do About It by Chip Bell and John R. Patterson, Berrett-Koehler, 248 pages, Paperback, $19. 95, June 2011, ISBN 9781605099750 My company, 800-CEO-READ was founded and thrived on the simple fact that you can actually call and talk to a friendly somebody, if you are so inclined, when you want to buy books. READ FULL DESCRIPTION
Full Description
Customers today are picky, fickle, vocal, and "all about me" vain. With the reach and influence of the Internet, they are also powerful. If they receive poor or impersonal service, they talk back--with a single snarky video or damning review gone viral, they can bring down a company. To succeed in this new world, it is vital that customers are treated not as cash machines but as collaborators. Chip Bell and John Patterson analyze this service revolution and provide a tested formula for transforming today's edgy customers into eager partners. Using real-world examples, they detail compelling methods and pragmatic tools for bringing harmony and balance to a relationship that was out of whack even before the Internet.