Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market

By Kate Sayre, Michael J Silverstein
This work reveals how companies can better respond to the evolving and complex shift in buying power being driven by women. The book also reveals what consumer behaviour reveals about human psychology and desire.


NEWS & OPINION: Our Mile High Book Club: Best Airplane Reads from 8CR

Posted December 23, 2009, 5:59 PM with category of Management & Workplace Culture
I was inspired by NPR's Mile HIgh Book Club listing today and thought to myself, "Hey! Lots of people will be grabbing a plane to visit family and friends this weekend - what would business minded people want to read during their travels? " Well, why not pick from the Top 10 business books that we've sold overseas and across borders in 2009? Read more


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Price: $22.39/ea
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ISBN: 9780061776410

About the Hardcover

Publisher HarperBusiness
Publish date 09/08/2009
Pages 322
ISBN-13 9780061776410
ISBN-10 0061776416
Language English

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