Women Want More: How to Capture Your Share of the World's Largest, Fastest-Growing Market
This work reveals how companies can better respond to the evolving and complex shift in buying power being driven by women. The book also reveals what consumer behaviour reveals about human psychology and desire.
NEWS & OPINION: Our Mile High Book Club: Best Airplane Reads from 8CR
Posted December 23, 2009, 5:59 PM with category of Management & Workplace CultureI was inspired by NPR's Mile HIgh Book Club listing today and thought to myself, "Hey! Lots of people will be grabbing a plane to visit family and friends this weekend - what would business minded people want to read during their travels? " Well, why not pick from the Top 10 business books that we've sold overseas and across borders in 2009? Read more
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