Word of Mouth Marketing: The Comic Book

By Andy Sernovitz

Word of Mouth Marketing: The Comic Book

By Andy Sernovitz with Cale Johnson. Illustrated by Shane Clester.

Quickly learn to get people talking about you in this fast, fun, comic edition of the New York Times bestseller Word of Mouth Marketing: How Smart Companies Get People Talking.

The original is the #1 word of mouth marketing book since 2004, translated into 14 languages. This exciting new graphic novel edition makes these fantastically useful ideas even easier to read, implement, and share.

The comic edition is a great way to teach word of mouth marketing to teams that need it most but don't have the time to sit down with the complete book. For fans of the full book, the comic makes a great back-pocket guide for your day-to-day marketing.

With straightforward advice and humor, Andy Sernovitz will show you how the world's most respected and profitable companies get their best customers for free through the power of word of mouth.

Learn the five essential steps that make word of mouth work and everything you need to get started. Understand how easy it is to work with social media, viral marketing, evangelists, and buzz. Start using simple techniques that start conversations: Reasons People Talk About You 4 Rules of Word of Mouth Marketing 5 Ts of Word of Mouth Marketing 6 Big Ideas: Deep Stuff That Changes Marketing Forever

Learn to use word of mouth marketing to make your company more profitable, how to spend less on marketing, and how to make your customers happier.



    RELATED ARTICLES

NEWS & OPINION: Caught my eye.

Posted August 30, 2006, 6:17 PM with category of Marketing & Sales
A few posts on the art of word of mouth in the last week have caught my eye. First is Guy Kawasaki's early review of Andy Sernovitz's (CEO of the Word of Mouth Marketing Association) book Word of Mouth Marketing due out this November. Guy posted on some of the highlights: The most powerful word-of-mouth advocates might be the customers who have only done business with you once so far. Read more





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About the Paperback

Publisher Pressbox
Publish date 08/08/2012
Pages 76
Availability Available
ISBN-13 9780983429029
ISBN-10 0983429022
Language English

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