Word of Mouth Marketing: How Smart Companies Get People Talking (Revised)
Fully updated and revised, this guide reveals the five essential steps to making word of mouth work and how blogs, communities, viral email, and buzz can build a business. It also features stories on how the first edition of this book affected the businesses of readers.
"It's an actionable guide for anyone looking to capture the power of word of mouth. Andy has written a book that shows just how simple it is to get people talking about your business. You should read this book and then tell a friend." -- Brad Santeler, Director, Kimberly-Clark "The coolest book on the hottest topic in marketing and communication. Andy tells it all and tells it like it really is. No hype. No smoke and mirrors. No overblown promises." -- Don E. Schultz, Professor Emeritus-in-Service, Northwestern University "Word of mouth is the valuable currency in today's advertising-saturated world. Andy Sernovitz has written a book packed with ideas on how to do word of mouth marketing the right way." -- Jackie Huba and Ben McConnell, authors of "Creating Customer Evangelists"
1 $24.95 9781427798619 No volume discount available.
About the Hardcover
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