A World Gone Social: How Companies Must Adapt to Survive
The Social Revolution's impact on the business world cannot be over-estimated. Like the meteor that likely precipitated the end of the dinosaurs, Social is the catalyst in an extinction event--and business as we know it has changed forever. A World Gone Social offers an eye-opening look at fundamental and powerful changes the social collaboration era has set in motion: Customers now have the power--just watch what happens as more realize it! With increased transparency, businesses must be more ethical--no more pretending Command-and-control leadership is now so inefficient, it is a liability Nimble and small is the new competitive advantage--few corporations are capable of the agility required by evolving marketplaces Recruiting is now a two-way proposition, with job seekers able to peer behind the corporate curtain Relationship and community-building is how customers and brand ambassadors are won--and retained Engagement--with partners, employees, and customers--is not a luxury; it is a requirement. Each chapter provides compelling stories and concrete examples of companies demonstrating enlightened business practices and doing Social right--and some that are not--and the lessons to be learned from their experiences. Finally, readers will discover how to objectively assess the fit ness of their own company's culture and social presence...so they may successfully transition from a 20th- to a 21st-century "social" organization.
"I recently read "A World Gone Social."..If there is anyone you should listen to when it comes to social media, it's Ted [Coine]." "--Leading with Trust"
..".highly recommend A World Gone Social by Ted Coine and Mark Babbitt! It is a must-have resource to help you #ExerciseLeadership!" --Strengths Builders
"Illuminating and insightful, this book is essential reading for all levels of the corporate ladder." "--Publishers Weekly"
..".must read for every leader and manager wanting to move past the trend and into the truth about social media's purpose, influence, and outcomes." "--Kate Nasser blog"
1 $24.95 9780814433263 No volume discount available.
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