You Are Now Less Dumb: How to Conquer Mob Mentality, How to Buy Happiness, and All the Other Ways to Outsmart Yourself

By David Mc Raney
The author of the bestselling "You Are Not So Smart" shares more discoveries about self-delusion and irrational thinking, and gives readers a fighting chance at outsmarting their not-so-smart brains
David McRaney s first book, "You Are Not So Smart," evolved from his wildly popular blog of the same name. A mix of popular psychology and trivia, McRaney s insights have struck a chord with thousands, and his blog--and now podcasts and videos--have become an Internet phenomenon.
Like "You Are Not So Smart," "You Are Now Less Dumb" is grounded in the idea that we all believe ourselves to be objective observers of reality--except we re not. But that s okay, because our delusions keep us sane. Expanding on this premise, McRaney provides eye-opening analyses of fifteen more ways we fool ourselves every day, including: The Misattribution of Arousal (Environmental factors have a greater affect on our emotional arousal than the person right in front of us)Sunk Cost Fallacy (We will engage in something we don t enjoy just to make the time or money already invested worth it )Deindividuation (Despite our best intentions, we practically disappear when subsumed by a mob mentality)McRaney also reveals the true price of happiness, why Benjamin Franklin was such a badass, and how to avoid falling for our own lies. This smart and highly entertaining book will be wowing readers for years to come."


STAFF PICKS: You Are Now Less Dumb

Posted August 14, 2013, 11:00 AM with category of Personal Development & Human Behavior
I like to think. At least I like to think that I like to think. This idea I have about myself is exactly what drove me to pick up David McRaney’s new book, You Are Now Less Dumb. Read more


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ISBN: 9781592408054

About the Hardcover

Publisher Gotham Books
Publish date 07/01/2013
Pages 309
ISBN-13 9781592408054
Language English

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