You Don't Own Me: How Mattel V. MGA Entertainment Exposed Barbie's Dark Side

By Orly Lobel

When Carter Bryant began designing what would become the billion-dollar line of Bratz dolls, he was taking time off from his job at Mattel, where he designed outfits for Barbie. Later, back at Mattel, he sold his concept for Bratz to rival company MGA. Law professor Orly Lobel reveals the colorful story behind the ensuing decade-long court battle.

This entertaining and provocative work pits audacious MGA against behemoth Mattel, shows how an idea turns into a product, and explores the two different versions of womanhood, represented by traditional all-American Barbie and her defiant, anti-establishment rival--the only doll to come close to outselling her. In an era when workers may be asked to sign contracts granting their employers the rights to and income resulting from their ideas--whether conceived during work hours or on their own time--Lobel's deeply researched story is a riveting and thought-provoking contribution to the contentious debate over creativity and intellectual property.



    REVIEW QUOTES
Orly Lobel has written a fascinating, insightful, and accessible book with relevance for entrepreneurship and business in general, for copyright law and the legal profession as a whole, for individual success and the success of our economy. It is both pleasure reading and mandatory reading.--Tal Ben-Shahar, author of Happier



    SHARE THIS
Embedicon
 
9780393254075
eBook

  Choose a format

Price: $22.36/ea
LIST PRICE: $27.95

Bulk Hardcover Non-returnable Discounts
Quantity Price Discount
1 - 24 $22.36 20%
25 - 99 $19.57 30%
100 - 499 $18.17 35%
500 - 999 $17.61 37%
ISBN: 9780393254075

About the Hardcover

Publisher W. W. Norton & Company
Publish date 11/14/2017
Pages 304
ISBN-13 9780393254075
ISBN-10 0393254070
Language English

Need 1000 or more?

Additional discounts may be available for print books. We also offer pricing for RETURNABLE orders. Please call 1-800-236-7323 or email us to request a quote.