You Get What You Pitch for: Control Any Situation, Create Fierce Agreement, and Get What You Want in

You Get What You Pitch for: Control Any Situation, Create Fierce Agreement, and Get What You Want in Life

By Anthony Sullivan and Tim Vandehey

"For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with suspicion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversaries into allies, make more money, and gain the kind of confidence that makes other people want to know you.

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Book Information

Publisher: Da Capo Lifelong Books
Publish Date: 09/12/2017
Pages: 256
ISBN-13: 9780738220062
ISBN-10: 073822006X
Language: English

Full Description

TV's most popular pitchman reveals the secrets of pitching to get what you want in virtually any situation. Anthony "Sully" Sullivan went from selling car washers in rainy Welsh street markets to selling to audiences of millions around the world as the face of OxiClean. How did he do it? Convincing people to give you what you want is an art form that takes charisma and confidence. But no great pitchman achieves success based on those qualiÂ-ties alone. The good ones make themselves great with practice and discipline, mastering a series of skills that Sullivan dubs the ten "Pitch Powers." These are essenÂ-tial techniques he's learned in more than twenty-five years "on the joint" (that's pitchman-speak for the area where you're selling). For the first time ever, Sullivan reveals the secrets behind his seemingly superhuman ability to persuade others--even if they start out regarding you with susÂ-picion or even hostility. Do it right and you'll change minds, open doors, get opportunities, turn adversarÂ-ies into allies, make more money, and gain the kind of confidence that makes other people want to know you. From the first Pitch Power ("Know Your Acceptable Outcomes") to the last ("Finish with Confidence")--with invaluable strategies along the way on using your flubs to get a laugh, how to deal with push-back, and more--Sullivan reveals that pitching is all about engaging a person face-to-face and eye-to-eye so they feel like you're speaking directly to them, even if there are fifty other people in the room. It's turning a crowd of strangers with their arms folded into a legion of fans ready to say "yes" enthusiastically to whatever you propose, what Anthony Sullivan calls fierce agreeÂ-ment. It's the power to get the job, get the girl (or guy), get the part, make money, get better service, advance your career--do just about anything you want to do.

About the Authors

Anthony Sullivan was born in London in 1971 but has lived most of his life in Surrey. His grandfather served in the Army, his father in the Royal Navy during the Second World War.

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Anthony Sullivan is an English entrepreneur and pitchman best known as the leading spokesman for the OxiClean brand. His production company, Sullivan Productions, Inc., produces TV commercials for consumer products. Tim Vandehey is a bestselling ghostwriter and co-author. H

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