Advice about starting a business never sounded like this! Beginning with you must be crazy, serial entrepreneur and angel investor Barry Moltz offers the true insider's scoop on new business start-ups. With doses of irreverence and humour, this return-to-basics guide focuses on what comes before the bottom line. Addressing passion - the ultimate entrepreneurial fuel - relationships, failure and authenticity, Moltz incorporates stories from his entrepreneurial colleagues and shows what it takes to integrate personal and professional life to achieve the highest satisfaction. business and invites readers to let go of the myths and expectations that can hamstring them emotionallyh, while getting their businesses up and running. In a helpful, heartfelt and often humorous way, Moltz reassures entrepreneurs that they are not alone - whatever their form of craziness - and that they can retain self-worth and sanity as they ride the start-up rollercoaster. and stages in their business-building processes should realize that they too can succeed. Jolts of passionate entrepreneurial wisdom energize these anecodes, with such ideas as: people - not capital - are the true currency; passion keeps everything going; relationships and authenticity are the drivers in this business climate; there is no perfect idea and no magic bullet; and don't expect your path to be a straight line. business and personal values in the wake of terrorism, and proven ways to nurture the human dimension in business, these are voices to help all business owners find and trust their own entrepreneurial passions. After all, says the author, The worst they can do is eat you!.