Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (2005 / MR Deeds Special Editio) — Business Books in Bulk - 800-CEO-READ

Your Money and Your Brain: How the New Science of Neuroeconomics Can Help Make You Rich (2005 / MR Deeds Special Editio)

    By Jason Zweig
What happens inside our brains when we think about money? Quite a lot, actually, and some of it isn't good for our financial health. In "Your Money and Your Brain, " Jason Zweig explains why smart people make stupid financial decisions -- and what they can do to avoid these mistakes. Zweig, a veteran financial journalist, draws on the latest research in neuroeconomics, a fascinating new discipline that combines psychology, neuroscience, and economics to better understand financial decision making. He shows why we often misunderstand risk and why we tend to be overconfident about our investment decisions. "Your Money and Your Brain" offers some radical new insights into investing and shows investors how to take control of the battlefield between reason and emotion.

"Your Money and Your Brain" is as entertaining as it is enlightening. In the course of his research, Zweig visited leading neuroscience laboratories and subjected himself to numerous experiments. He blends anecdotes from these experiences with stories about investing mistakes, including confessions of stupidity from some highly successful people. Then he draws lessons and offers original practical steps that investors can take to make wiser decisions.

Anyone who has ever looked back on a financial decision and said, "How could I have been so stupid?" will benefit from reading this book.


NEWS: Another List

Posted December 13, 2007, 9:36 PM with category of General Business
Rebecca pointed us all to Amazon's Best Books of 2007 last month, and in light of all the other lists coming out lately, I thought it'd be a good idea to revisit that list and highlight the business titles on it. There were three business categories--Business, Business Narratives, and Finance & Investing. So without further ado, the choice of Amazon's editors were. Read more


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Price: $13.99/ea

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ISBN 9781416539797
Language English
Publish Date 09/03/2007
Publisher Simon & Schuster

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