Youtility: Why Smart Marketing Is about Help Not Hype
By Jay Baer
The difference between helping and selling is just two letters If you're wondering how to make your products seem more exciting online, you're asking the wrong question. You're not competing for attention only against other similar products. You're competing against your customers' friends and family and viral videos and cute puppies. To win attention these days you must ask a different question: "How can we help?" Jay Baer's Youtility offers a new approach that cuts through the clut-ter: marketing that is truly, inherently useful. If you sell something, you make a customer today, but if you genuinely help someone, you create a customer for life.
INTERVIEWS: Thinker in Residence: Jay Baer on Business & Books
Posted June 27, 2013, 10:42 PM with category of Marketing & SalesFor our final Thinker in Residence installment on Jay Baer, author of Youtility, we asked him to share with us the business question that most inspires him and what books have most influenced him. Read on and enjoy Baer's take on business and books. Read more
INTERVIEWS: Thinker in Residence: A Q&A with Jay Baer
Posted June 26, 2013, 8:28 PM with category of Marketing & SalesIf you go out of your way to be useful, to give, to help and to assist, you position yourself as a trusted resource in the lives of many who know you. ~Jay Baer Read more
INTERVIEWS: Thinker in Residence: Jay Baer
Posted June 25, 2013, 6:53 PM with category of Management & Workplace CultureJay Baer is a hype-free digital marketing strategist, speaker, and author. He founded Convince & Convert in 2008 where he oversees big picture ideas for corporate clients, helps agency customers understand and profit from social and digital services, and spreads the gospel of social and content acceleration with dozens of speaking engagements annually. Read more
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