You've Got 8 Seconds: Communication Secrets for a Distracted World

By Paul Hellman
You made a great point -- but did anybody hear it?

Every day at work, people do three things: talk, listen, and pretend to listen. That's not surprising--the average attention span has dropped to 8 seconds. To get heard, says high-stakes communications expert Paul Hellman, you need to focus your message, be slightly different, and deliver with finesse.

Through fast, fun, actionable tips, You've Got 8 Seconds explains what works and what doesn't, what's forgettable and what sticks. With stories, scripts, and examples of good and bad messages, the book reveals three main strategies:

FOCUS: Design a strong message--then say it in seconds.

VARIETY: Make routine information come alive.

PRESENCE: Convey confidence and command attention.

You'll discover practical techniques, including the Fast-Focus Method(TM) that the author uses with leadership teams; how to stand out in the first seconds of a presentation; and 10 actions that spell executive presence.

Whether pitching a project, giving a speech, selling a product, or just writing your next email, with You've Got 8 Seconds you'll get heard, get remembered, and get results.



    REVIEW QUOTES

"Enhanced by actionable techniques and smile-cracking commentary, it's a great field guide for talent development professionals who want to improve their presentations." -- TD magazine




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ISBN: 9780814438305

About the Paperback

Publisher Amacom
Publish date 04/13/2017
Pages 208
Availability Available
ISBN-13 9780814438305
ISBN-10 081443830X
Language English

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