Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue — Bulk Books — Business Books in Bulk — 800-CEO-READ

The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

By Shama Hyder
The Essential How-To Guide for Social Media Marketing by Leading Expert Shama Hyder, Named Social media s zen master of marketing by Entrepreneur magazine and One of LinkedIn s Top Voices in Marketing & Social in 2015
In 2001, at the dawn of the millenniumand the digital marketing agethe first edition of The Zen of Social Media Marketing became a global hit. In the ensuing years, updated editions helped even more marketers, entrepreneurs, students, and professionals of all types navigate the sometimes-stressful world of social media. Now, this new, fully updated edition offers timely insight to the ways social media marketing has changed and specific steps to show you exactly how to thrive and profit with ease and efficiency.
Whether you re a novice, struggler, or mastery-seeker, you already know that engaging in social media is no longer optional. People are talking about your company online and you need to be part of those conversations. However, social media marketing isn t like traditional marketingand treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Hyder, social media expert and president of The Marketing Zen Group, teaches you the Zen of using social media tools to find your own marketing nirvana.
The newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest social media trends and step-by-step guidelines for sites and apps such as Instagram, Pinterest, Snapchat, and more
- Innovative tips for mobile design
- Essential advice on content marketing, email marketing, video, and targeted tactics to enhance your SEO
- All-new information on why, when, and how to use online advertising
- Why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success
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    REVIEW QUOTES

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani s assertion that this is 'the last social media guide you ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market onlineincluding him or herself."
from "Library Journal" (refers to 2012 edition)"





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Publisher Benbella Books
Publish date 08/16/2016
Pages 280
Availability Available
ISBN-10 1942952066
Language English

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