The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue

By Shama Kabani, Shama Hyder
The Ultimate Primer and How-To Guide for Social Media Marketing
In the two years since the first edition became a global bestseller, the world of social media has grown and changed enough to require an updated guide.
Whether you use social media now or not, people are already talking about your company online. By becoming part of the conversation in a more meaningful way, you can start connecting directly to your customers and clients and finding new ones right away with ease and efficiency.
Social media marketing isn't like traditional marketing--and treating it that way only leads to frustration and failure. In The Zen of Social Media Marketing, Shama Kabani, social media expert and president of The Marketing Zen Group (, teaches you the "Zen" of using social media tools to find your own marketing nirvana.
With a foreword by New York Times bestselling author Chris Brogan and updated content on Google+, online advertising, SEO, and more, the newest edition of The Zen of Social Media Marketing gives you:
- A comprehensive overview of why social media works and how to use it to drive traffic to your website and fan page
- A proven process to attract followers and fans and convert them into customers and clients
- The latest updates and step-by-step guidelines for Facebook, Twitter, LinkedIn, Google+, and group-buying sites such as Groupon and LivingSocial
- Tips on why, when, and how to use online advertising
- Essential advice on content marketing and targeted tactics to enhance your SEO
- New information on why self-expression is the true driver of social media use and how to leverage it for your business
- Insights from dozens of leading online marketers and entrepreneurs, with strategies for success

"She provides detailed instructions for launching social media campaigns and sound guidance for fully leveraging and optimizing search engines, web sites, and blogs. VERDICT: Kabani s assertion that this is 'the last social media guide you ll ever need' has merit, as anyone purchasing this also has access to a continually updated online version. Highly recommended for anybody with anything to market onlineincluding him- or herself." "Library Journal" (refers to 2012 edition) "Since the April 2010 release of "The Zen of Social Media Marketing," social media marketers have been provided a serious leg-up in their A-game. This time around, (the) Third Edition goes into even greater detail about social media, spending more time with SEO and Google+, as well as blogging and the importance of video. Kabani thoroughly delivers the ins and outs down to the do s and don ts social medium by social medium." If you need a brief, basic introduction to social media marketing, you can t do better than this book. a much recommended pick for any publicist or marketer. "Midwest Book Review" As good as any of the books I have read on the subject but far easier to read and use than most. American Marketing Association, Dallas/Ft. Worth chapter ..".everything you need to know about social media before creating a social media marketing strategy. Newbies will find the necessary explanations while veterans will discover details that will enhance their strategies." Wireless and Mobile News "


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ISBN: 9781937856151

About the Paperback

Publisher Benbella Books
Publish date 01/01/2013
Pages 216
ISBN-13 9781937856151
ISBN-10 1937856151
Language English

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