Zoom: The Global Race to Fuel the Car of the Future
Those two simple sentences by the authors of Zoom define the scope of their illuminating and important book, an examination of a transformation in business and culture that is occurring before our eyes.
We are living in the midst of a Great Awakening. People are seeking environmentally-sound alternatives to gas guzzlers. Detroit's reign is over. Oil companies, despite their billion-dollar profits, could be on the brink of extinction if they don't adapt. And citizens, all too aware that these industries have lobbied politicians into gridlock over energy policy, are mobilizing to support leaders who advocate new policies.
In Zoom, Iain Carson and Vijay V. Vaitheeswaran, award-winning correspondents for The Economist, show why and how geopolitical and economic forces are compelling the linked industries of oil and autos to change as never before. Drawing on years of industry research-including dozens of interviews with motor and energy executives, top policymakers, and latter-day Fords and Edisons-Carson and Vaitheeswaran explain:
-How Toyota became the world's largest automaker through innovation and superior performance.
-Why American politicians have, for decades failed to address our energy issues and global warming-and how grassroots movements, along with individual entrepreneurs, innovators, and outsiders, are making real reform possible.
-How these Green revolutionaries are creating new products powered by hydrogen, electricity, bio-fuels, and digital technology.
As political leaders debate our energy, environmental and economic future, Zoom offers a lucid and visionary portrait of what that future could be. Anyone planning to vote will find compelling truth in its assertions and conclusions.
Iain Carson has been the Industry Editor of The Economist since 1994, covering the airline, transportation and manufacturing industries. He has also worked as a reporter and anchor for BBC Television and Channel Four. VIJAY V. VAITHEESWARAN is an MIT-trained engineer who spent ten years covering global environmental and energy issues for The Economist. He is the author of Power to the People (FSG).
Vijay V. Vaitheeswaran is an award-winning global correspondent for the "Economist". He is a member of the Council on Foreign Relations, an adviser to the World Economic Forum, and an adjunct faculty member at NYU's Stern School of Business. He is also the author of Zoom: The Global Race to Fuel the Car of the Future (co-authored with Iain Carson), and Power to the People: How the Coming Energy Revolution Will Transform an Industry, Change Our Lives, and Maybe Even Save the Planet. His op-eds have appeared in the New York Times and the Wall Street Journal, and he is a regular guest on NPR's Marketplace, PBS's NewsHour, ABC's Nightline, and other leading programs.