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For your weekend perusal, here is another installment of Friday Links ➻ Calvin Ried's coverage of the BISG’s MIP (The Book Industry Study Group’s Making Information Pay Conference) 2013: A New World of Big Data, Complexity and Collaboration for Publishers Weekly yesterday was a treasure of interesting insights: BISG executive director Len Vlahos gave an overview of “The Digital Consumer” using data from its "Consumer Attitudes Towards E-book Reading Survey," in particular looking at the behavior of “Power Buyers” or consumers who buy at least one e-book a week. They represen ... Read more
Jack Covert Selects - The Art of Thinking Clearly
The Art of Thinking Clearly by Rolf Dobelli, Harper, 384 pages, $25.99, Hardcover, May 2013, ISBN 9780062219688 Have you ever toiled over a project so much that even when it showed no signs of succeeding, you couldn’t let go? If so, you were a victim of effort justification. Have you ever asked a group of current customers what they thought of your product, then felt good that most liked it while only a few had complaints? If so, you might have insured those positive results with unconscious self-selection bias. Author Rolf Dobelli blames both instances of muddled thinking on our irrationa ... Read more
Monster Loyalty: How to Build Customer Loyalty like Lady Gaga
Published May 15, 2013 12:00 p.m. - While known as much for her voice as for her over-the-top wardrobe, few recognize Lady Gaga for her stunning business acumen, which has earned her legions of loyal fans worldwide.