Knowing-Doing Gap: How Smart Companies Turn Knowledge Into Action
The market for business knowledge is booming as companies looking to improve their performance pour millions of pounds into training programmes, consultants, and executive education. Why then, are there so many gaps between what firms know they should do and waht they actual do? This volume confronts the challenge of turning knowledge about how to improve performance into actions that produce measurable results. The authors identify the causes of this gap and explain how to close it.
Jeffrey Pfeffer is the Thomas D. Dee II Professor of Organizational Behavior at the Graduate School of Business, Stanford University, where he has taught since 1979. He is the author or coauthor of thirteen books, and has also held visiting professorships at the Harvard Business School, London Business School, IESE Business School in Spain, and other institutions. Robert I. Sutton is professor of management science and engineering at the Stanford University School of Engineering, where he is the former codirector of the Center for Work, Technology, and Organization. Sutton is the author of "The No Asshole Rule" and coauthor of "The Knowing-Doing Gap" and "Hard Facts, Dangerous Half-Truths, and Total Nonsense."
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