Pricing with Confidence

Pricing with Confidence

By Mark R Burton and Reed K Holden

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers.

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List Price $29.95  
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25 - 99 $20.97 30%
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$29.95


Book Information

Publisher: Wiley
Publish Date: 03/01/2008
Pages: 240
ISBN-13: 9780470197578
ISBN-10: 0470197579
Language: English

Full Description

Bad pricing is a great way to destroy your company's value, revenue, and profits. With ten simple rules, this book shows you how to deliver both healthy profit margins and robust revenue growth while kicking the dreaded discounting habit. The authors destroy the conventional wisdom that you have to trade margins for revenues and show you how to fully exploit the value your company offers customers. This is a proven plan for increasing sales without sacrificing profits.

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