Story Factor (Revised)
Using numerous examples of effective storytelling, Annette Simmons shows how stories can be used to persuade, motivate and inspire in a way that memos, orders, bullet lists and office directives can't.
Annette Simmons (Greensboro, NC) is president of Group Process Consulting, whose clients include NASA, IRS, and Microsoft. She has been featured on CNBC's "Power Lunch" and NPR's "Market Watch," and has been quoted in "Fortune," "The Washington Post," and other publications. She is the author of several books including "The Story Factor,"
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|Publisher||Basic Books (Az)|