Trust Me, I'm Lying: Confessions of a Media Manipulator
By Ryan Holiday
I'm a media manipulator. In a world where blogs control and distort the news, my job is to control blogs--as much as any one person can. In today's culture...
1) Blogs like "Gawker," "Buzzfeed" and the "Huffington Post" drive the media agenda.
2) Bloggers are slaves to money, technology, and deadlines.
3) Manipulators wield these levers to shape everything you read, see and watch--online and off.
Why am I giving away these secrets? Because I'm tired of a world where blogs take indirect bribes, marketers help write the news, reckless journalists spread lies, and no one is accountable for any of it. I'm pulling back the curtain because I don't want anyone else to get blindsided.
I'm going to explain exactly how the media "really" works. What you choose to do with this information is up to you.
"Ryan Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."
--Tim Ferriss, #1 "New York Times" bestselling author of "The 4-Hour Workweek" "A playbook for the dark arts of exploiting the media"
--Robert Greene, author of "The 48 Laws of Power" "This book will make online media giants very, very uncomfortable. "
-- Drew Curtis, founder, Fark.com "Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."
-- Edward Jay Epstein, author of "The Big Picture""
"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name." --Tucker Max, #1" New York Times" bestselling author of "I Hope They Serve Beer in Hell"
"Ryan has a truly unique perspective on the seedy underbelly of digital culture."
--Matt Mason, Director of Marketing, BitTorrent
"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."
--Dov Charney, CEO and founder, American Apparel
."..an astonishing, disturbing book"--"Financial Times"
"In the world of the internet celebrity, Ryan Holiday is the smart and handsome type, like the Arthur Miller to the girl who uploads YouTube videos of herself naked and eating ice cream."
"This is a dark book with an important warning to clients and PR people alike."--Richard Edelman "[Like] Upton Sinclair on the blogosphere."--Tyler Cowen, MarginalRevolution.com
"Holiday is part Machiavelli, part Ogilvy, and all results...this whiz kid is the secret weapon you've never heard of."--Tim Ferriss, author of "The 4-Hour Workweek"" ""Essential reading."--Andrew Keen "Ryan Holiday's brilliant expose of the unreality of the Internet should be required reading for every thinker in America."-- Edward Jay Epstein, author of "The Big Picture"
"The strategies Ryan created to exploit blogs drove sales of millions of my books and made me an internationally known name."--Tucker Max
"Behind my reputation as marketing genius there is Ryan Holiday, whom I consult often and has done more for my business than just about anyone."--Dov Charney, CEO and founder, American Apparel
"Holiday has written more than a dyspeptic diatribe, as his precise prose and reference to the scholarship of others add weight to his claims. A sharp and disturbing look into the world of online reality."--"Kirkus Reviews"
"His focus is prescient and his schemes compelling. Media students and bloggers would do well to heed Holiday's informative, timely, and provocative advice."--"Publishers Weekly"
"While the observation that the Internet favors speed over accuracy is hardly new, Holiday lays out how easily it is to twist it toward any end... "Trust Me, I'm Lying "provides valuable food for thought regarding how we receive -- and perceive -- information."--"New York"" Post""
""This is an astonishing book. Holiday has worked for several years as a self-proclaimed media manipulator, running campaigns for companies such as American Apparel. He is now intent on revealing the tricks that his kind use to influence us. Many of these stories are chilling."--Gillian Tett, "Financial Times"
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